Absalon Consumer Goods – For the Sales Manager

Absalon CRM for consumer goods is based on the most widely used processes in sales within the industry. The solution will help the company strengthen its brands while minimizing the time spent on administration.

Processes and functionalities

Microsoft Dynamics CRM

  • Manage products, product groups, brands, price lists and discounts
  • Use the built-in marketing lists to reach accounts and contacts
  • Take advantage of Microsoft CRM dashboards, views and charts to track the progress of sales work day by day
  • With Microsoft Social Engagement, you can monitor social media activities and gather information based on keywords, such as the company's brands

Absalon add-on data setup

  • Organize and guide your sales force by creating business plans, t erritory plans and action plans
  • Prepare materials for each brand so that the sales team works effectively at each sales meeting, and report back meetings directly
  • Understand how the business develops by following up on the data that the sales representative reports after meetings
  • Add up the presentation materials, CLM, that the sales representative can present on their mobile devices or laptops, at sales meetings. Smoothly report feedback back into the system immediately after the meeting
  • Keep track of the distribution of your products on the shelves at your customers
  • Track awareness for your brands at organizations and contacts
  • Manage expenses and product samples to customers
  • Use Absalon add-on to create events and invite contacts

Absalon add-on facilitates for the sales reps

  • Plan a week effectively using Absalon Sales Cockpit as a visual tool for sales meetings
  • Find your way to customers with help of the map of Absalon add-on that creates the best route
  • Plan for distribution materials and samples ahead and check so sales representatives have what they need for the week
  • Set up the data so that the sales process is made more uniform and streamlined, and time spent on administration is limited
  • Use pre-defined messages, feedback and CLM for each brand
  • The recurring user interface for reporting sales meetings accelerates the reporting process